First enterprise customer for Onemyle..

So, we recently got an opportunity to execute our first enterprise campaign on Onemyle.

The first customer moment for any startup is a big deal. So it was for us when we got an opportunity to execute an experimental campaign for our first enterprise customer.

The campaign involved partnering with 100 creators of Bengaluru and getting them to share their personal experience as a customer of the enterprise. At Onemyle, we keep a close watch on the trend of creators covering local businesses in a city as content to build their audience. We see these creators as 'Local' or 'City' Creators and often they end up with a significant audience base from the same city. In our interpretation, a city is a collection of neighbourhoods and when creators talk about local businesses of a city, they are effectively covering 'neighbourhood' or 'hyperlocal' businesses across the city. Social platforms like Instagram look for interesting local content that can be promoted to a larger audience while platforms like Onemyle look to segment the audience and look to build hyperlocal audience for hyperlocal content.

This link has details of our first campaign and sample reels posted by our creators who partnered with us for the campaign.

First enterprise customer campaign on Onemyle

So, what are the takeaways from our first campaign:

AI Agents will play a huge role going forward in managing creator campaigns, especially the ones that involve a large number of creators (100 or more)

When we started execution, we did all the interactions one-on-one manually over Instagram and WhatsApp messages, emails and phone calls. Very often the exchanges would be similar if not identical and it is our view that going forward these kind of similar looking interactions across multiple creators lend themselves well for simple Agentic processing.

Creator generated content may attract a premium over AI generated template content - especially for business or product reviews and endorsements

While it is tempting to use AI to generate videos reviewing a business or a product - which is now easily possible using simple API calls to some models, such content will most likely get ignored both by the social platforms and users - for lack of value.

As we digest the experiences from our first enterprise campaign and plan for the future, intuitively it feels that technology (especially AI and agents) will play a huge role in managing large creator campaigns of the future but may not replace creator content.