Newspaper "Inserts" as Digital Stories

At different points during the JustBooks journey I have always wondered about the resilience of those Leaflets/Flyers being inserted by the local delivery person into the daily newspapers as a marketing promotions tool.

We printed lots of these leaflets/flyers too and often found that newspaper insertion technique pretty useful - thought not in a very big scale.

At some point during the ideation process of Onemyle, I started collected these daily newspaper inserts to analyse and see if there was any pattern to the kind of businesses that used this route for local promotions.

Some sample leaflets I collected/scanned and carried as a PDF below :-)

So, what did we conclude as a pattern in "Type of businesses" using this as a marketing tool - well.. almost everyone operating in a specific geography!