PLG - Product Led Growth & Onemyle

This is a simple think-aloud post..

Came across a piece by Sajith Pai (Blume Ventures) that I found interesting... He concludes this thoughts with a 2 stepped approach to Product-Market-Fit..

To wrap, let us revisit the two definitions. PMF is not just when your product meets customer needs effectively. This is the stage of Product to Problem Fit. This is the stage when you arrive at the Minimum Viable Product (MVP), or as I term it, Minimum Marketable Product (MMP). Beyond this is the stage of Product-Market Fit where the MVP or MMP has to be taken to market so that you can determine, whether there is a market for the MMP. During this phase, you will have to iterate on the market and the go-to-market / business model, and maybe even the product, to achieve product-market fit. This is the point at which you have clarity on the product, market and go-to-market. You are seeing repeatable, predictable, positive growth and every $ invested into the growth machine yields something incremental on the $. It is now time to throw in more gas!

Interestingly some of what is discussed above is extended further these days in "Product Led Growth".. Another article by Openview talks about key characteristics they in PLG teams..

We have identified eight primary characteristics of successful product-led growth companies. In order to make the transition to a PLG strategy, at least some of these things must be true:

*click on the link above to see the 8 characteristics..

I have had a personal theory that at a very early stage of a venture "Stay true to your story" is a better approach than "Give audience what they want".. People in the movies industry often talk about how "Script" or "Content" is everything and the movie-making process is about staying true to the story and delivering the same in a way it remains engaging for the audience. This definition does not talk much about delivering what the audience wants as the primary focus - though that is also another flavor of movie-making that is less in vogue these days (used to be very popular in 80s and 90s)

If we replace "Story/Script" in the movies example above with "Product" and replace "Audience" with "Customers", there is a very rough comparison to be made between staying true to the Product Vs building what the customers want

just leaving it here as notes for myself :-)