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ONEMYLE BLOG
We started building Onemyle as a neighbourhood platform with the idea of making real world neighbourhoods accessible online - through content, commerce, campaigns and conversations. We would like this Blog to capture our journey from the time we built our MVP. We are not yet believers of building in public. We do not expect this Blog to cover all things Onemyle. But, we do hope to share our broader thoughts here that, if anything, serves as notes to ourselves along the journey. If you have reached here, we presume you are interested in knowing something about Onemyle and we hope that the posts below help you with just that.
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R Sundar Rajan
Apr 7, 20220 min read


R Sundar Rajan
Mar 27, 20220 min read


100 Days to launch..
Getting prepared for the launch  of our product - Onemyle
R Sundar Rajan
Mar 17, 20221 min read


Mylapore Times - locality news..
We have done close to 50 one-on-one conversations with various people on Onemyle. While our conversations have been around discovering...
R Sundar Rajan
Feb 9, 20222 min read


Fail Fast Fail Often Vs While->Next() Iterations
Like everyone else, I have grown up with my share of inputs from various sources on how Fail Fast & Often is an useful idea to carry...
R Sundar Rajan
Feb 4, 20221 min read


ONDC - Open Network experiment
ONDC - Open Network for Digital Commerce has been in the making for a while now. Got a change to participate in their hackathon for local...
R Sundar Rajan
Jan 13, 20221 min read


GARI Tokens - Equity + DAO!
There was this (behind paywall) article on Chingari on The Morning Context that I found pretty interesting. There is a reference to the...
R Sundar Rajan
Dec 8, 20211 min read
PLG - Product Led Growth & Onemyle
This is a simple think-aloud post.. Came across a piece by Sajith Pai (Blume Ventures) that I found interesting... He concludes this...
R Sundar Rajan
Nov 29, 20212 min read


Cadbury - not just an ad - again in 2021!
Last year Cadbury experimented with generating visibility for local businesses (Mom-and-Pop or Kirana shops) and I referred to it in this...
R Sundar Rajan
Nov 24, 20211 min read


Newspaper "Inserts" as Digital Stories
At different points during the JustBooks journey I have always wondered about the resilience of those Leaflets/Flyers being inserted by...
R Sundar Rajan
Oct 28, 20211 min read


Creator Economy, NFT, Onemyle
Three unrelated events overlapped in a rather interesting manner over the last month. I have not been a keen participant in the recent...
R Sundar Rajan
Oct 21, 20211 min read


Locality Ads - Cadbury Idea "The names of the (small) stores change on the basis of the pin code..."
Some time back I had seen this Ad and also read about the idea behind this and found a striking overlap with the experiments we were...
R Sundar Rajan
Oct 13, 20211 min read


Substack, Patch, Google - Local News is happening again :-)
Few months back, an article on local news caught my attention.. This was a provocatively titled article on Vox.com that talked about a...
R Sundar Rajan
Oct 1, 20212 min read


Neighbourhood Influencers and local businesses
Over the last few years there is a growing trend of influencers with a smaller count of followers making a big impact on social media...
R Sundar Rajan
Sep 20, 20211 min read


BNI for Apartments or LinkedIn for Small Businesses
I have come across BNI Network on multiple occasions during my JustBooks journey and people who have been members have encouraged me to...
R Sundar Rajan
Sep 12, 20211 min read


What is a neighbourhood network?
There are three ways to look at Neighbourhood as a network. Is it a people-people (social) network? Is it a business-business (commerce)...
R Sundar Rajan
Sep 5, 20211 min read


Hyperlocal promotions - typical requirements
Running through some of my previous slides & notes, found this one interesting.. We tried to list the expectations we had as a...
R Sundar Rajan
Aug 29, 20211 min read


Typical Neighbourhood Promotions Of a Small Business
Around 2013, we were discussing Neighbourhood Promotions options for JustBooks.. We were executing some Offline promotions (hiring some...
R Sundar Rajan
Aug 24, 20211 min read


How does one capture a real world neighbourhood Online?
During the days I ran JustBooks - a community library chain of 60+ libraries across 12 cities (more on JustBooks some other day!), I & my...
R Sundar Rajan
Aug 12, 20211 min read


Why hyperlocal newspapers like Anna Nagar Times matter to news ecology - The News Minute
When I read this story on the News Minute almost a year back, I concurred with so many views represented in the story and was pleasantly...
R Sundar Rajan
Aug 5, 20211 min read
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